If you’re into mythology and legends, you may have read the title of this week’s blog as Merlin the Magnificent. But look again … More closely this time.
This post is not about the wizard who counseled King Arthur and influenced the formation of the Knights of the Round Table — although, what I’m talking about does lead to a holy grail of sorts, according to most men at least.
I’m talking about merkins.
Don’t know what a merkin is? I didn’t know either until this came up in my social feed:
Naturally, I watched the whole clip twice, then fell down a Google rabbit hole, researching the history of merkins and where you can buy one. (I can only image the kinds of targeted ads I’ll be seeing in the future!)
Amazon, if you’re interested, has a few options. As a bonus, under “Products related to this item”, they offered me camel toe concealers, nipple prosthetics, and fake chest hair.
Ebay, on the other hand, has multiple merchants selling vintage photographs of a merkin salesman and his wares, if that’s more your thing.
Despite the fact merkins made an appearance at NY Fashion Week in 2018 and again in Paris in February of this year, I don’t see them making their way into mainstream fashion anytime soon.
That said, seeing them on the catwalk did get me thinking …
Now that marketers are finally paying attention to middle-aged women as important consumers (it’s about time), I wouldn’t be surprised if they spin merkins as a way for us to “cover up” our pubic grays. After all, (misogynistic) men like the carpet to match the drapes, right? I don’t know about you, but I’m not ready to embrace my gray roots just yet.
—LJDT
